An important aspect of new media is the democratization of the creation, publishing, distribution and consumption of media content. The main difference between new and old media is the ‘digital’ aspects that have been progressed over the years whereas old media is analogue. Most technologies described, as “new media” are digital, often having characteristics of being interactive, networkable and accessible. Instagram is considered new media due to the following attributes it upholds. It allows people to interact and connect with one another around the world; it is easy and accessible as well as having no added fees. Instagram’s quality has improved over the years making it popular and important. Proliferation is an important aspect of instagram as new creations are happening every yearaswell as the improvement and how its being reproduced from its earlier years. It has improved its new software’s and updates giving the users what they want making it well liked and accessible. Consumers and users are able to have there say in what comes next in instagram, by leaving comment or a rate on how well it is or the problems that have occurred in the software. Interactivity is a definite attribute to new media; it refers to commenting, liking and following users. Instagram allows people to comment, like, follow and look at peoples profiles, these attributes have converged from other media applications such as Twitter and Facebook.