Nowadays, the use of instagram by companies has increased. Having millions of users worldwide has made it become a great opportunity to get quick messages and photos to their target audiences. Many businesses use instagram to promote their products to there thousands or hundreds of followers that they have gained. Shops such as Tigermist, BONDS, tigerlilly and ASOS and many more have their own instagram account to promote their products. This is a creative implication as it is a smart and efficient marketing way to show off their products. The app’s success has also attracted brands, with Starbucks, MTV, McDonalds, Nike and even Tiffany & Co opening their own accounts – sharing, in most cases, behind-the-scenes images of their operations. And with 80 million potential followers, it’s understandable why these companies would take a particular interest in the app. Statistics have shown, an average amount of instagram posts by top 100 brands per week was 5.5 posts.Percentage of top 100 brands that post daily on instagram is 43%.
It has attracted celebrities such as Barack Obama, Jamie Oliver, Ryan Seacrest, Jessica Alba, Justin Bieber and Oprah Winfrey, who now have hundreds of thousands of followers, if not more – Obama has 1.2 million while Bieber has 2.8 million. Instagram has helped environmental issues worldwide by hash tagging #litterati. Jeff kirschner has managed to start a world wide instagram campaign that is helping to stop pollution and clean up the environment one piece of trash at a time. Now instagram users everywhere can join the movement by taking a photo of the couple of pieces of trash they pick up each day.